Small Business Saturday is November 25th. Learn more about this event and find out how you can get involved.
Small Business Saturday is an American retail holiday originally started by American Express. The event is conveniently sandwiched between Black Friday and Cyber Monday in order to encourage holiday shoppers to support local small businesses. While Black Friday and Cyber Monday typically favor larger retail corporations, Small Business Saturday focuses exclusively on the small businesses that are the backbone of the local and national economy. Are you a small business owner that’s interested in participating in Small Business Saturday? Then here are some tips to help you get started.
1) Create Promotional Materials
The first thing you should do to prepare your business for Small Business Saturday is create promotional materials announcing your business’s participation in the event. You can head over to American Express’s website to create promotional ads.
2) Announce Your Participation Online
Now is also a great time to announce that your business will be participating in Small Business Saturday. If your business doesn’t already have a social media presence, then now is a great time to create a Facebook page and Twitter account. Once you have your social media accounts ready, post using the hashtags #SmallBusinessSaturday and #shopsmall to announce your participation
3) Host an Event
To garner customer interest in your business, consider hosting an in-store event. Hold a sale, offer shoppers seasonal treats, or consider giving small gifts with every purchase. Going the extra mile on Small Business Saturday will get customers walking through your door time and time again.
Remember, retail stores aren’t the only small businesses that can take advantage of Small Business Saturday. If you own a restaurant, café, spa, fitness center, or other small business then you can also participate in the event. All of these suggestions can work for your business as well!
If you are a small business owner, then use these tips to help you prepare for Small Business Saturday. Also, be sure that you have the right insurance coverage to keep your business safe. To find the right commercial policy to fit your needs contact the experts and Reata Insurance Group. We are eager to assist you with all your insurance needs.