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Why Sustainability Matters in Business

By Reata Insurance Group Archive, Business Comments Off on Why Sustainability Matters in Business

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Help your business take advantage of the benefits of going green.


As you’re building your business, you may want to consider weaving sustainable practices into your business plan. Going green is more than just a trendy topic – it’s necessary for the health of our planet. More than ever, we as business owners and consumers need to change our ways to make room for earth-friendly habits. That means that more and more people are looking to work with and shop from green businesses. Take a look at these few tips to help your business take advantage of the benefits of going green.


  • Position your business as a forward-thinker

By actively promoting your business as a sustainable one, both consumers and investors will see you as progressive, which helps to build lasting relationships. On the customer side, that means repeat purchases rather than one-off buys. If your investors also value the fight against climate change, they’ll likely value your business’s sustainability efforts.


  • Let your customers know your priorities

Launch an awareness campaign to educate your customers about what you’re doing for the environment. For example, you could hold a sale to promote a new sustainable product line. The greener you can go, the better.


  • Measure and adjust

Always measure a baseline to make quantifying your company’s progress towards sustainability easier. Begin by benchmarking your company’s initial waste volumes so you can have real data to support your new sustainability efforts. These figures can come in handy during marketing campaigns. When you’re not seeing the results you expected, don’t be afraid to tweak your approach.


With a few simple changes, your business can be green. The team at Reata Insurance Group are here to help you navigate your way to a reliable insurance policy. Located in Lakeway, we help Texan business owners. Contact us today for more information.


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